A creator of immersive environments that fuse emerging technology and digital media to amplify the cultural relevance of premium brands. With a background in experiential activations and media production coupled with extensive experience within “traditional advertising”, my focus is on uncovering aesthetic techniques that facilitate meaningful and equitable interactions between brands and audiences, positively shaping the way in which they can shape culture together.
Nike Feed the Phantom Tour
Community engagement competition in partnership with Baller League
Nike Feed the Phantom Tour
A one-night-only knockout spectacular for London’s best strikers
Wonderkid
Because some men that play football like other men…
adidas Launch x London Marathon
A four day immersive pop up in London across marathon weekend
EA Sports x FIFA - The Pitch
A weekly call to arms livestream for EA Sports fans
BMW & Porsche
Experiential installations for prestige and luxury automotive brands
adidas X Crazyfast
Immersive IRL digital experience to launch for the adidas X Crazyfast boot
Charli XCX
Updating the visual identity of the inimitable pop performer
Under Armour Next Academy
An inspirational athletic accelerator program for Under Armour
Guinness Storehouse Christmas
A suite of installations spanning visual art, interactive digital environments and large format installations.
Issey Miyake Fragrance
An interpretation of the energy in nature for the minimalist Japanese design house
Ariana Grande
A unique surprise and delight moment to launch the YouTube documentary series, Dangerous Woman Diaries
Five Nights at Freddy’s
An immersive escape room experience for [client redacted] to mark the movie launch based on the cult video game.
Ted Baker
Three seasons of wonder for the quirky British fashion house
Assorted Luxury
A selection of creative projects for the world’s leading Luxury brands
Sir Elton John
A global competition to produce a trio of music videos for iconic Elton tracks Rocket Man, Tiny Dancer and Bennie And The Jets
Topman Distil
A surreal evocation of an inexpressible fragrance, Distil
Escape the Night
Uniting fans with intriguing launch moments for the biggest YouTube Originals show
Jacob Collier x Fiat 500e
Launching Fiat’s next-gen electric hybrid with musician Jacob Collier and Universal Music Group
The Division of Gravity
A short film exploring the fear, longing and liberation that comes with a break up
The Price of Free
Nobel Laureat Kailash Satyarthi’s Sundance-winning feature about his life’s work to eradicate child slavery
adidas
Experiential Creative Direction of London Marathon product launch pop-up
Request a meeting
Register your interest in having ideas and let’s talk.