TikTok x HSBC
An invite-only creator event to drive access to wealth management
For one night only, HSBC and TikTok partnered to offer an unmissable immersion in the world of Wealth Management, hosted at the newly refurbished Chimney Lift venue in Battersea Power Station.
A cohort of invited creators were brought together under the dazzling lights and impressive architecture of London’s leading cultural location to learn how and why wealth planning is about more than just money.
To explore the concept of diversified capital investment and personal financial planning, a range of immersive activities and experiences were laid on. The TikTok creators began with a reflective sound bath experience, reinforcing the idea that sustainable wealth acquisition requires a simultaneous focus on maintaining health and mental wellbeing. After this, they were free to create a custom fragrance inspired by their individual travel and adventure goals or to roam a pop-up gallery displaying works by emerging British artists to consider physical investment as an expression of taste and culture.
The climax of the evening was an escorted trip to ascend Lift 109 and experience unrestricted views out across the Capital, inviting a moment of celebration and reflection on achievements so far and a pause to set a line of vision for the future.
