A creator of immersive environments that fuse emerging technology and digital media to amplify the cultural relevance of premium brands. With a background in experiential activations and media production coupled with extensive experience within “traditional advertising”, my focus is on uncovering aesthetic techniques that facilitate meaningful and equitable interactions between brands and audiences, positively shaping the way in which they can shape culture together.
Nike Feed the Phantom Tour
Community engagement competition in partnership with Baller League
Charli XCX
Updating the visual identity of the inimitable pop performer
Issey Miyake Fragrance
An interpretation of the energy in nature for the minimalist Japanese design house
Ted Baker
Three seasons of wonder for the quirky British fashion house
Sir Elton John
A global competition to produce a trio of music videos for iconic Elton tracks Rocket Man, Tiny Dancer and Bennie And The Jets
Escape the Night
Uniting fans with intriguing launch moments for the biggest YouTube Originals show
Jacob Collier x Fiat 500e
Launching Fiat’s next-gen electric hybrid with musician Jacob Collier and Universal Music Group
The Price of Free
Nobel Laureat Kailash Satyarthi’s Sundance-winning feature about his life’s work to eradicate child slavery
River Island
A three-year partnership with the British Fashion Council to shine a spotlight on emerging designers and video directors
adidas
Experiential Creative Direction of London Marathon product launch pop-up
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