A creator of immersive environments that fuse emerging technology and digital media to amplify the cultural relevance of premium brands. With a background in experiential activations and media production coupled with extensive experience within “traditional advertising”, my focus is on uncovering aesthetic techniques that facilitate meaningful and equitable interactions between brands and audiences, positively shaping the way in which they can shape culture together.
Nike Feed the Phantom Tour
Community engagement competition in partnership with Baller League

River Island
A three-year partnership with the British Fashion Council to shine a spotlight on emerging designers and video directors

Editorial
Selected editorial commissions from the archive
adidas
Experiential Creative Direction of London Marathon product launch pop-up
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