Taking digital finance off app to IRL for Canada’s leading fintech
Canada’s leading digital banking and finance platform, Wealthsimple. hosted their annual consumer engagement summit at Toronto’s iconic Massey Hall with 300 invited guests invited into the world of the brand realised IRL. Across three floors, customers were encouraged to discover a suite of new product features with expert advisors, hands on experiences, plenty of take-home swag and a live-streamed on-stage presentation. The highlight of the show was a live link up with one customer who found out on video call to the auditorium that he’d won Wealthsimple’s Monthly Millionaire competition.
Role - Experiential Creative Director
Agency - Total Management Group
