Waymo x SXSW London

A hands on tech-powered experience to mark the launch of the self-driving car service in the UK

Marking it’s big entrance into the UK with a soon-to-be released fleet of cars set to service 20 London boroughs before the end of 2026, Waymo parked up at Protein Studios for SXSW with a tech-first experience.

Guests got hands on with an array of interactive digital stations showcasing everything from the triple sensor system across radar, lidar and camera, as well as a zoom and click demo of the car’s next generation safety features. Visitors also had the chance to sit inside the spacious Jaguar I-Pace to get a feel for the future of travel set to arrive across London very soon. Custom dynamic lighting design further brought to life the fully autonomous vehicle’s environment detection capabilities.

Alongside the main showroom, Waymo also hosted a pop-in cafe serving edible treats and the perfect cuppa, becoming a vibrant social hub and meeting spot across the duration of the vibrant SWSX London Festival

Role - Experiential Creative Director (UK) supporting US Creative and Design Leads